Do blogs still help with SEO?
Blogs will help your SEO if you:
1) Check your motivations and values to see if you have a reason to blog.
2) You are willing to provide information to those who might not even be your customers.
3) Find out what information and value your business has and where it can be shared
4) Have patience when creating content to see the results that blogs bring.
But why is this?
If you Google are blogs still relevant for SEO in 2021, the featured snippet starts with “Yes! Blogging is absolutely still relevant in 2021”. What a surprise! A blog saying blogs are still relevant. There may be some irony in you reading a blog about the relevance of blogging so here’s the difference – today we’re going to be critical.
The issue that comes to mind is the volume of content that is out there. There are 576,000 websites being created every day and approximately 600,000,000 blogs out on the internet today. This begs the question, what value do my blogs have? What’s the point with so much competition out there?
Are online blogs becoming a saturated option?
Blogging is clearly a saturated market. A lot has been said and it’s becoming harder and harder to read original content. We’ve all read countless articles that are the top 5, 7 or 10 ways to do something. Lists and quick fixes are everywhere. So why should you blog for your business and your SEO? Because SEO optimised blogs perform best when providing value to your specific sphere. With so many competitors you must prioritise quality over quantity in terms of audience.
Being realistic, if you spent your entire 40 hour working week grafting away at a blog with all the best keywords and snazzy facts you’d still struggle to make the front page of Google for a broad and popular topic. It’s an unrealistic expectation. That sort of quick success is reserved for first adopters of SEO blogging.
Much like the first people to see the value in Bitcoin or old baseball cards, the first people to start blogging for business and SEO enjoyed the benefits of a quieter market. It was easier to be on the front page of Google.
Target Your Niche
Now, the key is to stay in your lane with the hope one of your blogs gains lots of traction by providing value to your specific sphere. Simply put, you’ll get the most out of blogs when they’re specific to your niche and they give people information (value) that they really need.
Let’s look at a case study of safety equipment supplier MorSafe Supplies to explain:
This blog provides value to their specific sphere – people and businesses after health and safety supplies. MorSafe is a typical B2B supplier company, their focus is providing customer service and timely delivery so SEO didn’t start out as a priority. Now they’re dabbling in SEO, they’ve got to provide this real value with the hope that something takes off.
The Golden Egg: Featured Snippets
The example above exemplifies the goal for most blogs – a featured snippet. If you google something broad such as “safety equipment suppliers” MorSafe is nowhere to be found.
However, someone looking to check their first aid kit will find MorSafe’s website, improving MorSafe’s traffic, engagement, domain score and optimizing their place on Google in the process – SEO improved through blogs, as easy as that! They might even make a conversion or earn links to their site as a result of their blog.
Start With Your Values
But how do you find your lane and provide this value? It starts with your business and your core motivations. Leading by example, Helen from GCSE Masterclass is starting out with SEO and her thoughts summarize perfectly the mindset that you should have:
“I have taken the decision to start blogging for several reasons. The first is a desire to help parents and children who have missed out on so much face to face learning during lockdown to enable them to get the grades they are truly capable of. The second is that it will help my company’s internet presence grow and that in turn will help my company to grow. A close friend has grown a business over the last 4 years to a size whereby they now employ over 80 people and she has said that blogs were a crucial part of the SEO that helped them to do that.”
Helen really nails it here. She’s got the motivations that will help her provide real value in her blogs. She actually wants to do some good with her business and that’s hardly a surprise, Helen being a teacher by trade. With the foundations, core values and the mindset Helen has it’s highly likely she’ll provide the real value that’s in demand and therefore expect success with blogs.
- Your blogs must have real value for them to be relevant
- There’s plenty of people pumping out content and you’re not the first business to start blogging
- Spend some time thinking about what true value your business can provide in the form of information
- Target niches and work up
In the case of MorSafe, they know their stuff when it comes to safety equipment. With GCSE Masterclass, they know the pandemic has had a detrimental impact on parents and children relative to their learning and there’s a wrong that needs to be corrected.
Blogging is still relevant because it offers you a chance to share the value that your business has created without the need of mass spending. It’s not a question of spending money, it’s about providing information to those who need it – the exact point of Google. Business either costs you time or money. The more you think about what your business knows that could be useful, the less SEO will cost you. Blogging is competitive and this means you need to be smart about what you do. You’ll get the best returns from blogging when you provide true value. This can be found by looking inwards to your business and seeing what you can offer.